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This Corporate Battle For CNN Shows The Extent to Which Broken American Media Truly Is.

Late Thursday, while unconfirmed reports spread regarding an incident at Brown University, the network's Kaitlan Collins used social media, highlighting the uncertainty and guiding the public to her channel's 9pm newscast.

Even though it is by no means a impeccable news source, her words rang true for a lot of people. It stands as one of the outlets where one can locate fact-based and largely dependable reporting – particularly during fast-moving events like the one developing in the vicinity of a New Hampshire storage facility.

An Uncertain Situation During a Business Tug-of-War

Yet CNN, now four and a half decades old, finds itself in a vulnerable situation as two giant media conglomerates vie for ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the future of CNN has been drawn into a major game of business acquisition, not as a question of what benefits the information-seeking public.

“This represents another instance of the profound systemic issues with origins in many years of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.

The debate about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a more important point.

“It gets presented as a financial tale with influential figures as the central actors, but there is scant discussion of the common good,” Pickard explained.

A Further Element: Political Influence

This situation is further muddied by Donald Trump’s views about a network he has long portrayed as perhaps his main “fake news” antagonist.

Recall the chants of “CNN sucks!” at Trump's rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.

Trump now claims that the network requires new ownership. Many see this as a desire for ownership that will shield him from journalistic oversight. That is part of why he appears to favor Paramount Skydance, which has made a hostile bid.

Trump has reason to like that bidder more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently installed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that storied news network.

A Future of Further Turmoil

It is important to note, if Netflix is successful, CNN and other cable outlets would first be spun off into a independent unit. Such a move could be a relief to many at the network, but it’s hardly a secure position. That structure could set up CNN for a future sale. It never ends.

According to Timothy Wu, a lot of this is against the law, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should prohibit both deals.

“Each proposed deal would be detrimental to the country, and both should be contested by the government,” Wu recently wrote.

The Fundamental Issue and a Path Forward

No matter the outcome with this particular battle, the larger issue remains.

“The present media landscape is a profoundly structure that undermines democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard noted. Regulatory choices – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and new policy decisions can tackle it.

Can reform occur in an era where the head of the FCC will not confirm that the agency is independent? Reform is a distant prospect now, but that doesn’t mean it will not happen in the future.

Measures that bolster independent news organizations, reinforce local journalism, finance public media, and prevent the concentration of media power in a handful of hands are within reach – they are necessary for a functioning democracy.

When it comes to media ownership, larger is not superior. And news organizations including CNN shouldn’t be tools in the most recent merger game.

Written by

Tyler Morgan

A software engineer with 8 years of experience in mobile development, specializing in Swift and iOS ecosystems.

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